Learning to grow my business and expanding my digital marketing, the next step in establishing my online presence is by analyzing my competition: • Who they competitors are? • What keywords are they ranking for? • What they’ve done to achieve these rankings?
Analyzing my competitors gives me insight to understanding how they are attracting business or viewers to their site.
Identify Your Keywords
You won’t get far if you don’t have an idea which keywords you want to target. Use Google Adwords keywords tool to find relevant keywords in your niche.
Identify Your Competitors
When you look at search engine results for your target keywords, your main competition includes the sites that appear on the first two pages of Google.
Look At Your Secondary Competition
Marketers often make the mistake of focusing solely only on their main competition, ignoring the secondary competitors. If you want to find out your secondary competition, you need to go to the second, third and fourth pages of Google search engine results.
Determine The Domain Authority Of Your Competition
There are several tools you can use including Moz’s Open Site Explorer. Using a free tool, you’ll enter the URL to the domains of your competition. When reviewing your competition, you’ll be able to see their domain authority, page authority, social metrics, they keywords that they are ranking for, and their backlinks.
Look At Their Backlinks, And Capture Links For Your Own Biz
Visit some of these sites and see if there’s a way to capture some of these backlinks for yourself. You should focus on backlinks that come from websites with a high page rank or domain authority.
Know Your Ranking
Looking at the domain and page authority of your competition will let you know where you stand. If current authority = 30 or less your competition = 80, it’s unlikely that you’ll ever surpass their rankings. If this is the case, you’ll want to focus on the secondary competition.
Put The Information You Gathered Into Use
Tweak your keyword usage and target new keywords that you found. Change your outlook on who your competitor is and adjust your keywords every couple of months. Don’t let competition sneak up on you.
Author – Maria Roark, Writer and Mommpreneur